12 Blogging Facts That Illustrate the Immense Power of Blogs

Across the globe, approximately 4.5 billion Internet users purchase over $29 trillion worth of goods and services online annually and spend an average of 6.7 hours per day visiting 1.5 billion websites.

So how can you possibly stand out?

You blog.

Blogging, or content marketing, enables you to connect with your customers in a unique way, build trust and authority, and respond to trends and events with lightning speed.

Here are 12 blogging facts you may not have known that illustrate just how powerful blogging can be.

• 23% of Americans (ages 18 – 49) read blogs.
• 55% of marketers say blog content creation is their top inbound marketing priority.
• 67% of bloggers who report "strong results" from blogging publish blog posts daily, while half of bloggers publish 2-4 posts per month.
• People share long-form content (3,000 – 10,000 words) the most.
• Adding at least one image to your content can lead to twice as many shares.
• The average length of a blog post ranking on the first page of Google search results is 1900 words.
• Publishing content that evokes awe or laughter generates an average of 42% of social media shares, while articles that create sadness or anger garner about 7% of shares.
• 60% of content marketers who feel their plans are effective have written down their content-marketing plans. For those with verbal-only plans, effectiveness drops to 32%.
• Business-to-business marketers who blog receive 67% more leads than those who do not.
• Incorporating a blog on your website generates 6 times more website conversions than websites without a blog.
• The average cost of a click with pay-per-click advertising is $2.32, while organic content marketing is substantially cheaper.
• Paid ads require a constant influx of funds to get results, but blogging increases results over time with no extra cash flow required.

In order to stand apart, resonate and connect with your customers and clients, build trust and authority easily, stay on top of recent trends, and maximize ROI, blogging is the path to take.